SEO, GEO and analytics
for content creators.
Practical guides, data analyses and industry news on content optimization in the age of generative AI.
What is GEO? The complete guide to understanding AI optimization
GEO (Generative Engine Optimization) is the practice of structuring your content to be cited by Claude, ChatGPT and Perplexity. Everything you need to know.
SEO vs GEO: why your content strategy needs to evolve in 2025
ChatGPT answers 100 million users per day without showing a blue link. Here's how to structure your articles to be in the answer, not just in the index.
GA4 for content creators: the 8 metrics that actually matter
GA4 exposes 375 dimensions. We selected the 8 that genuinely impact your revenue, and explained how to read them.
How to detect if ChatGPT or Perplexity are sending traffic to your site
With GA4, you can identify traffic from generative AIs by monitoring chatgpt.com, perplexity.ai and gemini.google.com in your referrers.
Sessions under 2 seconds in GA4: bots or real visits?
An abnormally high rate of ultra-short sessions can indicate bot traffic. How to detect it, measure it properly, and decide when to act.
Schema.org Article and FAQPage: the markup that gets your content cited by AIs
Schema.org markup is one of the most powerful and least used GEO levers. Complete guide to implementing it in under an hour.
Which traffic sources actually convert in e-commerce?
GA4 data analysis across 50 e-commerce stores: organic search, email, social, direct — who drives sales, who drives noise.